Latest posts
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Spellman High Voltage
Led the strategy, design, content architecture, development support, SEO, automation, and internal enablement for a large-scale Sitefinity website modernization.
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CMNH Design Concepts
Audience identification, customer journey mapping,concept development, campaign visuals, digital creative direction.
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Clark/Crown Rewards App
Researched leading gas station rewards apps, identified the features customers used most, and designed a cleaner, easier-to-navigate interface for the Clark Crown Rewards app.
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Trinity Dunn Rebrand
A data-driven rebrand and digital ecosystem for the Trinity Dunn author brand, combining audience research, identity design, book marketing, custom website strategy, and reader-focused UX into a cohesive platform built to grow engagement, visibility, and sales.
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Haven Home Brand & App
A full smart-home brand concept shaped through audience research, then carried across identity design, mobile app UX/UI, app development planning, and responsive website design and development. The project connected product positioning, visual branding, and practical user flows into a cohesive digital experience for controlling HAVEN smart lighting.
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STI International
A global website redesign for STI Global that unified separate US and UK experiences into a streamlined WordPress multi-site. The project combined UX strategy, responsive design, advanced search, location-based site switching, distributor maps, self-service resources, and a custom Build-It tool to help users navigate complex manufacturing products with less friction.