Latest posts
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ADHMe Brand & App
Led the strategy, branding, UX design, feature planning, and product concept development for an ADHD-focused mobile app designed to simplify task management, decision-making, home organization, and daily follow-through.
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Leo’s Landscaping
Leo’s Landscaping needed a polished local brand built to attract higher-value homeowners across LaSalle County.
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Moutain Billy Journey Mapping & Brand Development
Brand Identity, Graphic Design, UX Design, Audience Development
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Roam & Root Launch
Roam & Root was a full brand launch for an artisan coffee company preparing to grow from local café supplier to broader B2B and direct-to-consumer sales.
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Trinity Dunn Rebrand
A data-driven rebrand and digital ecosystem for the Trinity Dunn author brand, combining audience research, identity design, book marketing, custom website strategy, and reader-focused UX into a cohesive platform built to grow engagement, visibility, and sales.
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Haven Home Brand & App
A full smart-home brand concept shaped through audience research, then carried across identity design, mobile app UX/UI, app development planning, and responsive website design and development. The project connected product positioning, visual branding, and practical user flows into a cohesive digital experience for controlling HAVEN smart lighting.